— THE SOCIETY OF THE SPECTACLE

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Tag "Youtube"

I love this thank you film from BReel & Google Chrome for the Google I/O Conference a couple of weeks back. It’s a simple idea exceptionally well executed, and doubles as a great succint guide to how fast the quality of the web has evolved. It makes you excited for the future. Which should surely be the point of I/O; which proved itself to be the most exciting and ambitious conference around.

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I love this idea. So simple, so nicely done, and a great use of YouTube. The problem was pretty simple (and one that I guess Orchestra’s around the world have…) How do you engage a younger audience in the delights of Classical Music? Using YouTube and some of the most iconic movie soundtracks of all time, the Brazilian Symphony Orchestra achieved a 40% increase in youth audiences for their new season of concerts. I love how this embraces YouTube as a communication tool, as much as a viewing platform to really bring home the point. It’s fun, it works and it strips away much of the pretension of Classical Music; which can only be a good thing…

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If this is true, then I LOVE this, and I hope that Nike embrace it. Two filmmakers were asked to make a film for Nike (I assume about the FuelBand, but I’m not sure…). Instead, they put that money to getting around the world in the shortest time possible. (Which happened to be 10 days). It looks like alot of fun, and while some of the motivational quotes might not look out of place on a Athena poster, they most certainly have the desired effect, as well as showing how flexible (and therefore; awesome) #makeitcount is as a call to action.

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Marvel’s grand 4 years (plus) in the making film of the Avengers is now mere months away. The studio has done a masterful job of teasing the film. From the ‘wait until the end of the film’ clips from the Marvel films (Iron Man 1/2, Incredible Hulk, Thor and Captain America), that led to the teaser of the first Avengers trailer last year, through to this months monster 3.00 trailer that left most fanboys on the floor dribbling with anticipation. Marvel has set the bar high for the film.

As you would expect for a film backed with such a fervent fanbase, some things have started to appear on the Internet that utilise fan and remix culture to give a different spin on the action. This example (paired with the 3.00 minute trailer for comparison),  uses slices of the 1960’s cartoon versions of Earth’s Mightiest Heroes to mirror the trailer. It serves no higher purpose, but is a great illustration as to how far the Marvel Universe has evolved since the Golden Age in the 1960’s, (animation techniques and all), but also makes you feel that the film luckily, will not stray very far from where the Avengers always was. Slightly ludicrous, but awesome fun.

We’ll have to wait until May to find out for sure if the film has delivered on it’s roots. But it’s another proof how the internet and remix/fan culture can find different points of view that help explain and expand an original idea.

(Via Creative Social)

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Does what it says on the tin. Play, record, change backgrounds, and have fun!

@faris

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25 hours of YouTube video are now uploaded every minute to the site. That, is alot of video, and let’s be honest, YouTube isn’t exactly the greatest website for finding content you like. While this doesn’t seem to bother the guys at YouTube too much, it leaves alot of the legwork in finding this stuff up to you, and as the guys at Devour put it; good luck trying to find something decent in your lunch hour.

That’s where Devour steps in, a curated and constantly updated website of YouTube’s best memes in waiting, as well as creative delights, oddball time capsules, and I guess anything else that is deemed suitable for their rather fetchingly designed site (simple, but I love the type over the screengrabs, seems to make them more important somehow). It’s one to bookmark, (or subscribe too) and visit with yawning regularity.

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A very relaxing way to end the week.

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