The Society Of The Spectacle

Via the  guys at Ogilvy, here’s a film from Logorama. A magnum opus of Michelin Man coppers chasing Ronald McDonald around a world based around, and on brand logos. There is some imaginative stuff in here, apart from the amount of work that has gone into it, it also acts as quite an eye opener in the amount of logos you recognise, but it is a very interesting re-imagining. Take a peek. UPDATE: Here’s the website, where the it says this has been nominated for an Oscar for short film. Nice.

Alma is a slightly unnerving film from Pixar’s Rodrigo Blaas, beautifully done with great ‘Up’ style music. Check it out. (Via @hellokinsella)

From @budcaddell. Some wonderous timelapse videos. I think a visit to the Joshua Tree might be in order…

Here’s a great video exploring Near Field Communication. This video in particular explores “one of the essential properties of Near Field Communication is nearness, but this is set against one of the paradoxes of touch-based interaction where, in fact, nothing needs to touch.”

Interesting stuff.

Here is the first trailer for a really interesting (well for anyone likes Star Wars) remix project. Star Wars Uncut. The premise is simple. The film has been spliced up into fifteen seconds slices. These were then posted online and people we given the chance to reserve one of these sections. It was then their job to bring this to life in whichever way they saw fit, while retaining the dialogue and basic scene structure. I had read about the project sometime ago, but it’s really interesting to see just a small selection of the diversity on offer. Star Wars has been spoofed so many times that it will be really interesting how this will add to the legacy.

http://www.vimeo.com/6747788

From the blog of PSFK comes the Bike Photography of SF fixed gear rider Massan. It’s a great insight into the Fixed Gear Bike subculture of SF and as I’m getting deeper into the world of bikes and Fixed Gears the passion and danger of it is infectious. The bikes are beautiful, almost like artforms of themselves and deeply personal in their design and construction. These photographs (and some films after the jump) let us take a peek into a true subculture for the 21st Century (and beyond just a fashion statement). (more…)

It’s done the rounds a bit now, but this is a fascinating and beautifully shot film for Johnnie Walker. BBH London hired the supreme acting talents of Robert Carlyle to narrate the story of Johnnie Walker’s evolution from ‘Victorian greengrocer’ to a worldwide dominant Whiskey brand. It’s delivered with real skill, the writing is spot on and the interaction with the props and setting along the way are just the right side of engaging and add another dimension to the story . The fact that this was an internal film for employees shows how much you can do with engaging businesses inside with a great bit of creative. Take a peek.

http://www.vimeo.com/5996591

Ten days. Lots of things happen in ten days. For me? A few lessons learned and spirits galvanized, the scent of something new and inspiring around the corner meant that the spectacle had to take a few days off to reflect, re-charge and be ready for what is sure to be an interesting autumn. So it seems like a fitting time to share some fantastically inspiring work form the vaults of Vimeo. I’ve collected these over the past few months and have been trying to find the right context for them ever since. So sit back and be inspired by these works.

Something short, sweet and stunning.

http://www.vimeo.com/4505537 (more…)

http://www.vimeo.com/3812196
Stephan Wetzl on Vimeo.