One of the most consistently inspiring companies out there is the guys from Northern Sweden, North Kingdom. There year has been punctuated by many excellent projects. From Volvo Cross Country Travels (Which I blogged about last month), to the extensively chronicled ’Three Dreams Of Black’ project with Google Creative Labs.
That last project provides one the examples in this presentation from Alfredo Aponte. Entitled ‘Enhancing Experiences with Animation’), it shows how animation (not in it’s Pixar/Dreamworks configuration) is one of the most essential elements to any genuinely successful product, project or campaign. The metaphors he draws upon to describe great UX are smart and help demystify and clarify in equal measure. So this presentation works well as both an introduction to the subject and and clear opinion piece for those with a keen interest in the discipline. Well worth a read.
The blog HUDS AND GUIS, has proved to be a fascinating education, and opened up a vast hub of inspiring design work. This truly is one of the most essential bookmarks of the year.
The blog itself is a list of interesting work from both films and adverts that incorporates digital interaction. Minority Report is widely regarded as one the first (and best films) to bring to life the near future of technology in a realistic and authentic way. From those (very successful beginnings), the list of films that has applied excellent examples of HUDS has grown. Culminating this year with the stunning work created for TRON Legacy. (Which was every single design geeks wet dream…)
There’s lots and lots to explore here that frankly, isn’t going to be done justice by my brief introduction. What is fascinating is how close the future of film, has come to reflect our own contemporary UI trends. Which is really is a credit to the designers who worked on these films, (especially the work of Jake Sargeant over at MN8) as well as (dare as I say it) The holloywood filmmakers who sought out this expertise in the first place. A fascinating journey, and one that is highly recommended.
The Jumpman 23 HUDS & GUIS in action:
Exploring and deciphering the digitally excellent.