RORY SUTHERLAND @ TED.
Thursday, October 15th, 2009This is a very sparky and enjoyable talk from Ogilvy UK Group Vice-Chairman Rory Sutherland ‘Lessons Of An Ad-man’, namely, how advertising adds value to a product by changing it’s perception. Some lovely insights and anecdotes. With very similar overtones to one of the best books i read this year. Nudge. Check (both of them) out.