— THE SOCIETY OF THE SPECTACLE

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I love this thank you film from BReel & Google Chrome for the Google I/O Conference a couple of weeks back. It’s a simple idea exceptionally well executed, and doubles as a great succint guide to how fast the quality of the web has evolved. It makes you excited for the future. Which should surely be the point of I/O; which proved itself to be the most exciting and ambitious conference around.

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Last month, Google debuted it’s new Chrome mobile browser. As with the desktop version of Chrome, it’s a significant upgrade, and gesturally very sympathetic to how people consume content on a mobile platform over a desktop. That might have been enough for a company such as Google. Instead, they’ve collaborated with the ever awesome B-Reel to create a mobile chrome experiment in the mold of The Wilderness Downtown and RO.ME. This time, for an artist I actually give a shit about.

‘The Bravest Man In The Universe’ is drawn straight from Soul legend Bobby Womack’s comeback album for XL of the same name. Produced by Damon Albarn and XL founder Richard Russell, it takes a similar approach to the one that worked so well for Johnny Cash, Glen Campbell and others. The stripped back, pathos laden ‘final’ album feel. While the album itself is excellent, it’s haunting title track is no doubt well served by the introduction of an interactive experience like this.

As you would expect from Google and B-Reel, this idea is executed to the highest standards, and shows off quite effectively how much great tech is underneath the Chrome Browser for mobile and tablet, with some nice little touches in terms of interaction (that work better at tablet size to be fair), and a visual flair that manages to counterpoint the tech points with retro influenced graphics.

While not as jaw-droppingly ‘new’ as  The Wilderness Downtown was, this is still a worth entry into the increasingly crowded market of interactive music videos.

(Desktop Link HERE_)

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We’re back! A quick one to get us up and running, the most recent Google Chrome ‘test’ from BBH NY. It’s another fantastic addition to the Chrome series, which has taken a beautifully novel and lovingly communicated approach to explaining the under the hood benefits of the Chrome browser. Although I would recommend that Chrome take a look at their dropout rates. Other than that, the reality lives up to the creative hype. Check it out.

You can check out the making of here.

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