— THE SOCIETY OF THE SPECTACLE

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Tag "Barack Obama"

Over the last six months or so, I’ve got deeper and deeper into the world of Reddit. While this may not seem the most revelatory thing to say, or indeed, undertake, I’ve been completely fascinated with it’s community powers such diverse and seemingly random subject matters into one cohesive brain and identity. While Reddit is well known for it’s adoption of memes (try r/adviceanimals for more of that). It’s also increasingly focussing it’s eye on the business of news, and how news is consumed and disseminated. It’s also started to make it’s own news with the extraordinary coup of getting President Obama to undertake a AMA session on the site.

So it’s good to see people doing cool things with the Reddit API. Such as this example (via Big Spaceship) of developer Benji Lanyado using the API to skim for the best news content coming out of Reddit at this moment. It’s a cool thing to do, dead simple, and shows how much great stuff is out there in such a vast, and somewhat daunting site.

Check out Redditedit.com 

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Remember him? That hope and change guy that had everyone in a tizz a couple of years ago? Yep, thought so.

While the Obama Whitehouse might be struggling to find it’s political feet before the onslaught of the Congressional Mid-Terms, Scott Thomas, the designer behind the Obama ’08 Campaign brand has very generously distributed the book online for free. (Or you can buy it iPad here) Designing Obama is a fascinating creative journey, that shows the simple power of a compelling brand identity. It’s ability to act as both a rallying cry/unifying thought, but also it’s felxibility. The book moves smoothly from the ‘nuts and bolts’ of the brand, how Scott and his team evolved to the Obama mark, and onto how the man (and his brand) gave artists a platform to express all the hope and optimism of that campaign. The breadth of artisitic goodness on display is inspiring in the extreme. Obama 08′ brand will go down in design history, the book is an inspiring insight into that process. Let’s just hope that the 44th President keeps doing the brave and bold things he needs to to reflect the hope and change that his brand predicated.

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Obama Hand

An interesting sidebar of the election of Barack Obama was the openness he encouraged throughout the campaign through such actions as inviting photographers to document the most intimate of moments that defined the campaign. The continuing result has Obama and his subsequent administration have created a new dialogue and insight into how not just campaigns work, but now, how the West Wing and the Presidency operates in real life.

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This video has been doing the rounds on Twitter this morning. A snippet taken from the 99% conference This is Scott Thomas, Design Director of New Media for Obama for America talking about his experiences designing the Obama online campaign. I would love to have seen the whole talk, it sounds fascinating and re-inforces some of my current thoughts on co-creation. Take a gander!

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Wow – D’you think they are going to have a heart attack after 200?

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And we’re done.
From my travels –
East Village 7th October 2008

p1010925

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