— THE SOCIETY OF THE SPECTACLE

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Tag "Art Direction"
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It’s no secret that I’m a huge fan of the new Nike work ‘Find Your Greatness’. As opposed to Adidas rather limp ‘Take the Stage’ Olympic work, Find Your Greatness is the result of great strategic thinking, allied to a return to a more simple and in some regard ‘classic’ Nike style. While you can watch the launch ad here, the ad (above) is probably the best distillation of the idea. The Art Direction evokes a Nike style not seen since the 80’s and 90’s while the copywriting is truthful and equally hypnotic. Another superb entry into what (for me) has been one of Nike’s strongest years in a while. From FuelBand, to #makeitcount, FlyKnit and ‘I Would Run To You’. Nike has got it’s groove back.

Enjoy.

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This is a beautiful bit of branded content from mb! by Mercedes, which turns out to be the most interesting online magazine you’ve never heard of. Think The Creators Project with less ‘Viceyness’. This film set in an abandoned water slide park somewhere in the Californian desert, stars Skater Killian Martin and is directed by Brett Novak. Utilising some stunning wide shots and some awesome Phantom shots of Martin in action, when combined with the magical Love-esque sounds of Patrick Watson (his website is well worth a perusal while you’re at it), you’ve got something really special on your hands. Great work all round. And from a brand perspective, it certainly might be worth exploring further what Mercedes are doing with this platform.

Well worth a view.

(Via @pelle sjoenell)

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It always exciting to discover a creative with a genuinely innovative and distinctive perspective on life. Today, I discovered just such a talent.

Initially alerted to the work of Mr. Boonstra via his collaboration with illustrator Parra for Rimer London (see below), it turns out that he has a rather snazzy array of work, spanning digital commentary, art direction and more. Personal highlights included the RGB experiment (above). Which, well, just have a go yourself. It’s pretty cool.

The whole site itself is worth a poke around. Great stuff indeed.

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These have been about for a while, but as a set they are deceptively simple, and are worth a share. Shot for Film Four, they do two things simultaniously. Cement Film Four’s credentials as a both a producer of films (Jude Law, Kristen Scott Thomas, Daniel Day-Lewis, Tilda Swinton and Bob Hoskins help with that) while also neatly dovetailing with a seriously heavyweight Hollywood cast. But, what’s great about these is that the stars don’t get in the way of the stories, these are personal recollections on film, the process of making, and the satisfaction in creating art in ones craft. Add to that a fine editing style, and simple and effective Art Direction, a very familiar piano piece, and you have a lovely little set of ads. Check ’em out.

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I’ve been sitting on this on this link a while, and it’s great to re-discover it, as this collection is truly a labour of love. Simply titled the Movie Stills Collection, it’s aim is to catalogue as many classic and iconic opening title screens from the cinemas (both Hollywood and Foreign) that they can. Chronicled by decade, they reveal themselves to be a testament to enduring power of film to stir out collective emotions right from the very first frame. But maybe just as importantly, show not only an evolution of graphic styles through each decade (including the most awesome collection of type styles I’ve seen in a while). The Movie Stills Collection is a love letter to the role of the art director in film. The names may not be familiar to many outside the design industry, but the work of Saul Bass, Maurice Binder, but their graphic legacy is huge. Check out the whole collection here.

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