I’m sure many (if not all of us) have seen the fantastic ‘Making Future Magic’ video collaboration between Japanese in London Ad Agency Dentsu and BERG London. (Ironically, I saw David Berg present excitedly at PSFK London, talking about the project in hushed tones, now we can see why). I personally love the Dentsu positioning. It’s brilliantly optimistic, and works as a creative rallying cry that both simple and challenging. So, it’s nice to see the first work post ‘Making Future Magic’ is suitably gorgeous and intelligent. Shot for Canon Pixma Colour Printers, Sound Sculptures sees Dentsu return to it’s interesting collaborations with bio-chemist & Photographer Linden Gledhill. The full story is over at Dentsu itself, (and a behind the scenes Flickr set here) but I must say these are very charming and lovingly crafted. Good work, and I’m looking forward to see more from the Making Future Magic stable.
Some friday inspiration for you from the guys at Creative Social. If you don’t know what it is, then the easiest way to explain it is that it’s a bit like the NBA all star game for the interactive advertising community. Looks like I’ll have to get practising to get into the next one… But I digress, what I found really inspring and I must say, quite jealous about this was the quality of speakers they had at the last one in San Francisco (Pixar heavy with Brad Bird and the composer of the ‘Up’ soundtrack Michael Giacchino) as well as the collegiate atmosphere of these gatherings. An acknowledgement that the work we aspire to create should not only do a job for our clients (otherewise we’d all be out of jobs pronto), but as much be aspire to be a part of culture, not a leech, as well that a spirit of entrepeneuralism and vision will go a long way. That spirit of thinking was captured in the most recent Creative Social blogpost, from Saatchi NY Interactive CD James Cooper, (Worth a follow on Twitter @koopstakov) with his concept of Zero Waste Creativity. An embryonic idea that seeks to eliminate waste in the creative process by actually structuring the brief, setting clear goals and effectively putting in real hard work at the front end, to minimise the waste at the back end. Have a read (and the excellent Edward Booches comments over at PSFK), but it stands that Creative Social is a place where these ideas are given center stage, and as such should be treasured even by those outside the small gatherings themselves.
We’re back! A quick one to get us up and running, the most recent Google Chrome ‘test’ from BBH NY. It’s another fantastic addition to the Chrome series, which has taken a beautifully novel and lovingly communicated approach to explaining the under the hood benefits of the Chrome browser. Although I would recommend that Chrome take a look at their dropout rates. Other than that, the reality lives up to the creative hype. Check it out.
So with Sundance just round the corner, buzz is already building around the Banksy documentary (over it) and of course numerous films we haven’t got a clue what they are will no doubt bubble to the surface. However in the meantime, Absolut Vodka has jumped into the fray with a 30 minute short film from Spike Jonze (You know his credit list no doubt). Entitled ‘I’m Here’, the film, a collaboration with TBWA/Chiat/Day (Absolut’s agency of record) it’s an idea that has already been done with Mother’s sponsorship of Shane Meadow’s short films for Eurostar as well as the film Somers Town,and always attracts top talent. (more…)
Of all the tweets I received on Friday (one of 27 million per day around the world BTW) this little ditty really got my attention.
Ladies and Gentlemen, we have a logo: http://tinyurl.com/ylqcygv
You might be thinking, so what? There must be hundreds of logos, thousands even, unleashed on an unsuspecting, unimpressed populace. Why is this so special? Well this logo is the first piece of work from the ‘worlds first’ ad agency built on crowdsourcing principles. Victors And Spoils. And boy is causing a stir. (more…)
So this week, Windows 7 launched. For a Mac owner like me, it was not the sort of thing that was on my radar, until I read the TechCrunch column from old school chum, now author (it’s a good read) Paul Carr. His typically provocative article highlighted the tie up between the most strangest of bedfellows. Seth MacFarlane, the iconic Family Guy show and the launch of Windows 7. (more…)
Found this great site via Agency Spy, who posted up this fantastic Blackberry Ad. I love the simple idea, and shows that Blackberry has some balls to fight the onslaught of the iPhone. I’ve not been convinced by the effectiveness of their communication, it’s so bland, you just know it was death by committee. It ends up coming across like those horrible ads you see during the World Cup or the Olympics, but with 10 times more complexity. What should be a great time saving all-in-one device becomes a frigging rubiks cube of unfathomable clichés… Lets hope this (banned) ad points the way. A little bit more ‘bite’.
While on the website (which I highly recommend) I caught this little ditty from Heineken – the walk in fridge… It’s a slow burner but I’m totally in awe to how they did this. Kudos.
