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AWESOME VIDEOS

Earlier in the month, I stumbled upon an upload of a documentary (on Oprah Winfrey’s OWN Network alas), of the designer/filmmaker and all round creative bod Tom Ford. I’ve always been impressed with Ford’s visual sensibilities. From the first bold Tom Ford ads (a barn storming collaboration with Terry Richardson), to the exquisite detailing and storytelling on display in ‘A Single Man’.

In this documentary (the opening titles are visual travesty I might add), we see Ford explain his methodology, we get a bit about his backstory, and the whole the story of his meteoric rise within the hallowed halls of Gucci and Dior.

But this gets really interesting when the doc digs into his creative perspective. What drives him, and also, crucially, that he doesn’t just see himself as a fashion designer. Ford understands that creativity as a skill, is universal. As he puts it:

“The clues for everything that’s going to come next are here now. And either you’re a sleuth and you’re thinking about it cerebrally or you feel it. There are no right or wrong answers – it’s intuitive”

With that sentiment, Ford nails what a creative should be about. Seeking experiences and stimuli, but also not just chasing a trend, or a fad. It’s that intuition which makes creating stuff so… good. Think about it, when you’re designing, art directing, directing, drawing or even strategising, there is a moment where the feel is right. You don’t need to over-explain, or over justify. It just feels right. This makes creativity something that really can’t be taught. It’s in the bloodstream. It’s gives you the strength of your convictions and belief in what you want to tell to the world.

It also helps you keep a clear course, when others haven’t seen, or disagree with your view. His aesthetic, his point of view, his perfectionism cross creative boundaries. But they are all bound by intuition. Which is really why watching this doesn’t just feel like a throwaway bit fashion fluff. This is a true craftsman at work.

The lovely Camilla wrote a post about this same doc. I would say she was copying my thinking, but that would be rude ;). Her words are much more jazzy than mine, (‘rock-hard Branding’, brilliant) and brilliantly bring to life whay Tom Ford’s Brand is so seriously on target. (Desire and attention to detail). But you should take the two blogposts combined might as a clear signal that this video is well worth your time.

You can read her post here.

 

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If this is true, then I LOVE this, and I hope that Nike embrace it. Two filmmakers were asked to make a film for Nike (I assume about the FuelBand, but I’m not sure…). Instead, they put that money to getting around the world in the shortest time possible. (Which happened to be 10 days). It looks like alot of fun, and while some of the motivational quotes might not look out of place on a Athena poster, they most certainly have the desired effect, as well as showing how flexible (and therefore; awesome) #makeitcount is as a call to action.

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Marvel’s grand 4 years (plus) in the making film of the Avengers is now mere months away. The studio has done a masterful job of teasing the film. From the ‘wait until the end of the film’ clips from the Marvel films (Iron Man 1/2, Incredible Hulk, Thor and Captain America), that led to the teaser of the first Avengers trailer last year, through to this months monster 3.00 trailer that left most fanboys on the floor dribbling with anticipation. Marvel has set the bar high for the film.

As you would expect for a film backed with such a fervent fanbase, some things have started to appear on the Internet that utilise fan and remix culture to give a different spin on the action. This example (paired with the 3.00 minute trailer for comparison),  uses slices of the 1960’s cartoon versions of Earth’s Mightiest Heroes to mirror the trailer. It serves no higher purpose, but is a great illustration as to how far the Marvel Universe has evolved since the Golden Age in the 1960’s, (animation techniques and all), but also makes you feel that the film luckily, will not stray very far from where the Avengers always was. Slightly ludicrous, but awesome fun.

We’ll have to wait until May to find out for sure if the film has delivered on it’s roots. But it’s another proof how the internet and remix/fan culture can find different points of view that help explain and expand an original idea.

(Via Creative Social)

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I love Brazil. I love the music, the culture, the history, the sounds of Antonio Carlos Jobim, Joao Gilberto, Marcos Valle and beyond. I recently bought a book from Soul Jazz Records compiling much of the artwork that graced record stores in 1960’s Brazil, and in the extensive notes detailing the history of the Bossa Nova scene, the magic and power of the carnival was integral to how Brazillian’s evolved their musical language. (Samba, the principal music of the carnival, had come from the countryside, and Bossa Nova was the urban distillation of the Samba sound).

So it’s pretty easy to marvel at the magic of this video. Combining the classic visual cues of tilt-shift and time-lapse, it paints a picture of a city, and country in thrall to it’s heritage, and a vibrant place to be. This is best watched on a rainy day, where you can lose yourself in the sunshine and culture of a city and country reborn. (And it’s probably worth sticking this song on while you watch it too…)

(Via Fubiz)

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A prime slab of 1980’s nostalgia spliced and diced over the top of an excellent electro-house-disco style mix that The Magician does so well. (Or as the Vimeo blurb puts it: “Koyaanisqatsi for a generation raised on late night television and B-movie VHS tapes” Well worth a watch, and well worth a listen. Lots and lots of cool visuals here, they really bought the pain in the 1980’s…

(Via Coops)

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Here’s a couple of interesting takes on that well worn formula on the Skate/BMX video.

The first one, is all about the angles, shot by Joe Simon, for Mutiny Bikes, makes awesome use of a contraption call the ‘Helicam’ with a mounted Canon 7D, it presents a uniquely queasy perspective on riding the BMX.

The other uses the more traditional, but no less captivating slo-mo (1000FPS) technique. A series of skaters crashing to the ground attempting tricks. It’s a testament both to the bravery inherent in the pursuit, (I’ll admit, I’ve never skated). And somewhat bizarrely, acting as a great promo to the durability and strength of the human body. Hypnotic.

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A nice selection I’m sure you’ll agree.

Via @tonykingnyc & @tim_nolan

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Awesome promo film for NYC in 1962. Ostensibly capturing the changes to the skyline and the ground (a promo for Equitable Life Assurance Co it seems), it also captures the reality of Manhattan life at that time. This really does feel like the time of the Mad Men. Music included. (Lots of cute jazz riffs).

And to think, with all this optimism, the city would be bankrupt and told to ‘Drop Dead’ 14 odd years later. Amazing.

(Via Buzzfeed)

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