Over the last six months or so, I’ve got deeper and deeper into the world of Reddit. While this may not seem the most revelatory thing to say, or indeed, undertake, I’ve been completely fascinated with it’s community powers such diverse and seemingly random subject matters into one cohesive brain and identity. While Reddit is well known for it’s adoption of memes (try r/adviceanimals for more of that). It’s also increasingly focussing it’s eye on the business of news, and how news is consumed and disseminated. It’s also started to make it’s own news with the extraordinary coup of getting President Obama to undertake a AMA session on the site.
So it’s good to see people doing cool things with the Reddit API. Such as this example (via Big Spaceship) of developer Benji Lanyadousing the API to skim for the best news content coming out of Reddit at this moment. It’s a cool thing to do, dead simple, and shows how much great stuff is out there in such a vast, and somewhat daunting site.
Here’s a fantastic presentation delivered at the most recent dConstruct conference on ‘design in times of disruption’. It brilliantly sums up the changes in business, culture and politics that have been wrought by our old friend, the Internet. (My favourite slide in here simply says; ‘the internet will not listen to reason’). For anybody who is trying to understand what is happening in broads terms to society and the role of marketing and design in this evolution, they should read this straight away.
An interesting sidebar of the election of Barack Obama was the openness he encouraged throughout the campaign through such actions as inviting photographers to document the most intimate of moments that defined the campaign. The continuing result has Obama and his subsequent administration have created a new dialogue and insight into how not just campaigns work, but now, how the West Wing and the Presidency operates in real life.
I finally saw An Inconvenient Truth last night, which was a revelation, for no other fact that it was not as preachy as I thought (or had heard) it would be, and I fond his closing remarks about the will of humans to makes changes for the better a compelling and inspirational conclusion. The first ad break on Channel 4 last night was dedicated to the one particular advert. The ‘Doer’ ad from Honda. As everyone knows, Honda (and their agency W&K) have over the last four or five years have created some of the most stunning TV ads around. From the ‘impossible dream’ ad to the choir, the quality of these ads is right up there. It turns out the doer ad was actually launched last year, but to coincide with the launch of the Honda Insight, the ad has been re-released. What I love about it is it’s positivity, it’s a really simple idea, which manages to avoid so many of the cliches and tweeness of environment awareness communication. By framing and idea around the ‘doing’ (as opposed to telling) it feels more real and achievable. A ‘nudge’ if you will. (But more about that later) Great work.
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