REIMAGINING THE GREENBACK.
Thursday, August 19th, 2010I can across this very interesting project a couple of days ago, and thought it was worth a share. It’s the Dollar ReDe$ign project. Running for a few years, the project is a response through design to the ongoing economic woes that plague the United States. Now admittedly, the scope of changing the Dollar design is dwarfed by the various stimuli that have been undertaken by the Federal Reserve in the last few years, but it does present an interesting Design Project, that therefore deserves more attention.
The initial design that drew me to the site was this set by Dowling Duncan, this US/British Design Studio’s approach is brilliantly graphic, with strong hints of Swiss Modernist design running through them, but they have a real freshness to them, really unexpected and bold, what you imgine the best of the USA to even in the way they have been shifted 90º to a portrait style which adds gravitas to the imagery selected, and works much better as a ‘set’ (however unrealistic that might be in practice.)












