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FASHION

Check this lovely film out from Cool Hunting, on the collaboration between GQ’s ‘American Designer of the Year’  Billy Reid, and Levi’s. Levi’s has really got it’s groove back the last few years, with some great collaborations from such luminaries as Opening Ceremony, and the brilliantly executed ‘Go Forth’ Campaign from W+K NY. (More on this in the next few days) , but this is really special, it illustrates perfectly the value of history to a brand. Most brands don’t have a tenth of the heritage that Levi’s has, which is why it baffled me that for so many years Levis seemingly ran away from their heritage in a race to the middle ground. Levi’s journey back to relevancy has been helped by a return to more authentic brands and style (certainly within Menswear), but, however long the journey has been, it’s one that I’m overjoyed that Levi’s have made. This collaboration, (which is reasonably priced as well), is a brilliant enscapsulation of that journey. It’s so good, I just bought the denim shirt that takes pride of place in the video. Check it out at Bloomingdales.com

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Missoni have released their new F/W ’10 collection video, it’s of particular interest more for the director at the helm. One Kenneth Anger. Anger has a unique and some would say disturbing visual style, which has it’s routes back in his disturbing psychedelic masterpieces Scorpio & Lucifer Rising. For an 83 year old man, it’s a pretty awesome feet, and thet really bring a unique mood to the clothes. Check it out.

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I was delving back into the archives of the Sartorialist yesterday, and found Scott’s and Garance’s breakdown of the launch of Reed Krakoff’s debut collection at New York Fashion week, way back in February. Now I know some people who work for the brand (an offshoot of the mighty Coach brand), and was interested to how this collection was received. The consensus seems to be very well indeed! A little bit more digging led me to this video on Style.com, which is a collaboration between the filmmaker Steven Sebring and Mr Krakoff himself. It reminded me alot of The Selby collaboration with Louis Vuitton that I blogged about last month, well made, insightful, and a great way of establishing interest and insight into the brand. Take a look.

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With the ongoing success of Marvel and DC’s characters in the movie theaters, it’s no surprise that the comic book genre is very rapdily moving into some unexpected, and quite fun creative areas. One of these is a recent collaboration between those curators of all thing cool Colette and DC Comics. Overall it’s a great collaboration, with something for everyone, from simple t-shirts reprinting classic DC Covers from Batman to the Green Lantern (and a snazzy, but crazily expensive Balmain T-shirt) to a few more bizarre, but super cool products. Check out a couple of faves after the jump. The entire collection is available on Colette.fr (Via Worlds Best Ever)

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Up now on Oki-Ni, are some amazing shoes from the super cool and stunningly crafted Mr Hare. Here’s a man with a deep deep passion for great shoes, and great craftsmanship. I also love the resolute ‘anti’ fashioness of the whole arrangement, Mr Hare, who has proudly talks (in his fantastic bio) about his no formal training, these are made for action, for walking, for dancing, for prowling and looking damn good doing it. Here’s a couple of faves (after the jump) from the current season at Dover Street Market and available at Oki-Ni. One day, when I’ve saved up…

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With Preppy style splashed all over (alas) the UK high street, it’s good to see this (continuing) authentic style and culture be celebrated by the re-release by Powerhouse Books in Brooklyn of ‘Take Ivy’.

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Wrangler has returned to the high fashion fray with a sequel to the Ryan McGinley shot ‘We Are Animals’ from 2008. The last one was well received, winning at Cannes, and certainly helped give some element of credibility to a brand that had been bumping along without a clear direction for some time. This campaign however, is a real winner, beautifully art directed and shot by Jeff Burton, this campaign keeps the the dark brooding theme with stabbing shots of colour that lend a severe edge to the clothes. This stark campaign comes on the back of Wrangler’s relaunch of it’s Blue Bell label. Blue Bell, like Levi’s Vintage Clothing and Levi’s RED, takes classic pieces and cuts from Wrangler’s immense archive and gives them a contemporary release. The website is the real brilliant bit of comms here, I wont spoil it, but it’s one of the best interactive experiences I’ve come across in a while. The shirts as ever are beautiful and certainly worth a look. Certainly of the ‘big three’ Jeans brands, (Levis’ Lee & Wrangler) Wrangler seems to be doing the most interesting stuff. Check out the Blue Bell video and the rest of the ‘We Are Animals’ campaign after the jump.

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