Great title, but alas, it’s not my big world critique moment on the state of advertising, (I’m sure that will rear it’s head at some point) This is in fact a rather strange, but perfectly formed Flickr album of missing ads spaces, culled mainly from London Underground, but also the odd billboard or bus adshell. The blurb says there aren’t photoshopped, which we will have to believe, for they illustrate two things, one how the lack of visual stimuli (or annoying interruptions depending on your point of view) greatly affects our perception of the space around us, and also act as a weird mausoleum to a rapidly mutating communcation form. If they say the art of print is dying, then these represent the real live representation of that change.
Or they could just be waiting for the poster guy to come round and slap another Danny Dyer film poster up.
These have been about for a while, but as a set they are deceptively simple, and are worth a share. Shot for Film Four, they do two things simultaniously. Cement Film Four’s credentials as a both a producer of films (Jude Law, Kristen Scott Thomas, Daniel Day-Lewis, Tilda Swinton and Bob Hoskins help with that) while also neatly dovetailing with a seriously heavyweight Hollywood cast. But, what’s great about these is that the stars don’t get in the way of the stories, these are personal recollections on film, the process of making, and the satisfaction in creating art in ones craft. Add to that a fine editing style, and simple and effective Art Direction, a very familiar piano piece, and you have a lovely little set of ads. Check ‘em out.
No, this isn’t a new meme like DoubleLOLZKeyboardCat type meme, it’s in fact the new project from 2011 ANDY awards in collaboration with old faves (see my logo piece from last year) VICTOR & SPOILS (The Squirrel Fight is the name of their ‘non-ranked’ digital engine in case you were wondering). Last year, as many might remember the ANDY’s ‘crowdsourced’ their Jury. It encompassed hundreds of brilliant thinkers, planners and creators, from across the creative universe, generating tons of press, and sparked the usual debates over crowdsourcing. Beyond the rhetoric, this was a smart way on engaging new people with the Awards themselves, (certainly from this side of the Atlantic) and offered a chance for something different from an award jury. In 2010, the ANDY’s are back.
The idea is pretty simple, create the best call for entries, (judged by these guys) and the winner gets a seat on the 2010 Jury. With such a simple idea, it’s nice that V&S have done a good job of making the site, and the attitude of the experiment whimsical and fun. It sets the stage for people to get creative while enjoying the process, and the opportunity to win what is a pretty damn awesome prize, especially if you are just trying to break into the business. Nice work guys, now get creating! Deadline for entries is 31st August.
MDC Partners, the US Marketing serivces holding company has launched a new website. Big deal you might think, it’s not like holding companies website’s are exactly inspiring. Well,not many other companies have such a high profile and respected ‘Chief Creative Insurgent’ Alex Bogusky at the helm. It also helps that the idea (and presentation) of this site is fun, inspiring and a great mix of analogue storytelling for the a really cool and advanced site. Check out the video above. And of course… go to MDC-partners.com and experience it in action.
We’re back! A quick one to get us up and running, the most recent Google Chrome ‘test’ from BBH NY. It’s another fantastic addition to the Chrome series, which has taken a beautifully novel and lovingly communicated approach to explaining the under the hood benefits of the Chrome browser. Although I would recommend that Chrome take a look at their dropout rates. Other than that, the reality lives up to the creative hype. Check it out.
Campaign broke the new global Diesel ad campaign from one of my faves Anomaly. It’s a rather new and refreshing take on the what was becoming a tired old formula. Be stupid celebrates the spirit of stupidity, stupid has the balls to do stuff the sensible wouldn’t. It’s a nice idea that (in the film) re-positions Diesel (and founder Renzo Russo) as a stupid guy who followed his gut, while I wouldn’t be running round to the nearest Diesel store to snap up a pair of faded bootcuts, it’s a good idea executed really well, especially the copy. Check out the full set of ads and film after the jump. (more…)
Of all the tweets I received on Friday (one of 27 million per day around the world BTW) this little ditty really got my attention.
Ladies and Gentlemen, we have a logo: http://tinyurl.com/ylqcygv
You might be thinking, so what? There must be hundreds of logos, thousands even, unleashed on an unsuspecting, unimpressed populace. Why is this so special? Well this logo is the first piece of work from the ‘worlds first’ ad agency built on crowdsourcing principles. Victors And Spoils. And boy is causing a stir. (more…)
This is a very sparky and enjoyable talk from Ogilvy UK Group Vice-Chairman Rory Sutherland ‘Lessons Of An Ad-man’, namely, how advertising adds value to a product by changing it’s perception. Some lovely insights and anecdotes. With very similar overtones to one of the best books i read this year. Nudge. Check (both of them) out.
Here’s a fantastic flickr set uncovering the delightful world of 1960′s Advertising, US style. It’s illuminating to see the morals and attitudes of the Mad Men world so accurately reflected in these ads, it shows how well the show is researched and written, but also the almost unnerving positivity of advertising of this age. It’s pure unadulterated selling, and in it’s own way is quite a refreshing change of pace.
It’s a big collection, about 300/400, so take some time to really dig around. See some more of my favorites after the jump. (P.S if you want more of this type of stuff then head over to The Footnotes Of Mad Men – beware! Season 3 spoilers will be there for all UK followers…) (more…)
As a response to Superbrands – that ever bizarre and now seemingly decrepit brand guide, the good people at PSFK, with help of the members (guess who…) of the purple list helped compile a more rounded and dare I say modern approach to assessing brands in 2009… (more…)
