Campaign broke the new global Diesel ad campaign from one of my faves Anomaly. It’s a rather new and refreshing take on the what was becoming a tired old formula. Be stupid celebrates the spirit of stupidity, stupid has the balls to do stuff the sensible wouldn’t. It’s a nice idea that (in the film) re-positions Diesel (and founder Renzo Russo) as a stupid guy who followed his gut, while I wouldn’t be running round to the nearest Diesel store to snap up a pair of faded bootcuts, it’s a good idea executed really well, especially the copy. Check out the full set of ads and film after the jump. (more…)
Of all the tweets I received on Friday (one of 27 million per day around the world BTW) this little ditty really got my attention.
Ladies and Gentlemen, we have a logo: http://tinyurl.com/ylqcygv
You might be thinking, so what? There must be hundreds of logos, thousands even, unleashed on an unsuspecting, unimpressed populace. Why is this so special? Well this logo is the first piece of work from the ‘worlds first’ ad agency built on crowdsourcing principles. Victors And Spoils. And boy is causing a stir. (more…)
This is a very sparky and enjoyable talk from Ogilvy UK Group Vice-Chairman Rory Sutherland ‘Lessons Of An Ad-man’, namely, how advertising adds value to a product by changing it’s perception. Some lovely insights and anecdotes. With very similar overtones to one of the best books i read this year. Nudge. Check (both of them) out.
Here’s a fantastic flickr set uncovering the delightful world of 1960’s Advertising, US style. It’s illuminating to see the morals and attitudes of the Mad Men world so accurately reflected in these ads, it shows how well the show is researched and written, but also the almost unnerving positivity of advertising of this age. It’s pure unadulterated selling, and in it’s own way is quite a refreshing change of pace.
It’s a big collection, about 300/400, so take some time to really dig around. See some more of my favorites after the jump. (P.S if you want more of this type of stuff then head over to The Footnotes Of Mad Men – beware! Season 3 spoilers will be there for all UK followers…) (more…)
As a response to Superbrands – that ever bizarre and now seemingly decrepit brand guide, the good people at PSFK, with help of the members (guess who…) of the purple list helped compile a more rounded and dare I say modern approach to assessing brands in 2009… (more…)
This has been knocking around for the last week on the twittersphere, spreading like wildfire through the marketing/creative community and rightly so. (more…)
An outstanding film imagining the story of the one mans life through his Olympus PEN camera. Filmed in stop motion – and amazingly without any post production. It’s a labour of love that reflects the grand story it tells and does it with wit and flair. The film coincides with the 50th anniversary of this design classic – redesigned for the 21st century. Enjoy.
This is great little website, very much in the vain of Business Guys On Business Trips. There are some lovely little insights, and I love the simple drawing style. Kudos!
A blog about all the amazing things that our pop cultural, tech obsessed, interconnected and passionate world throws up. If it's interesting, distinctive, opinionated, or worthy of discovery it will (hopefully be here...)
