— THE SOCIETY OF THE SPECTACLE

Find Your Greatness – Nike Returns To It’s Roots.

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It’s no secret that I’m a huge fan of the new Nike work ‘Find Your Greatness’. As opposed to Adidas rather limp ‘Take the Stage’ Olympic work, Find Your Greatness is the result of great strategic thinking, allied to a return to a more simple and in some regard ‘classic’ Nike style. While you can watch the launch ad here, the ad (above) is probably the best distillation of the idea. The Art Direction evokes a Nike style not seen since the 80’s and 90’s while the copywriting is truthful and equally hypnotic. Another superb entry into what (for me) has been one of Nike’s strongest years in a while. From FuelBand, to #makeitcount, FlyKnit and ‘I Would Run To You’. Nike has got it’s groove back.

Enjoy.

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