— THE SOCIETY OF THE SPECTACLE

Clas Olhson Destroy’s Websites.

A really cute idea from Acne Production to drum up awareness of the new webstore Swedish Hardware chain Clas Ohlson. They destroyed the old website, and turned it into a game. Users could saw, drill or hammer away at the old site, and gain points and badges for the proficiency. A cute idea that shows even the most mundane of activities can be turned into something fun and engaging.

(Via my Swedish ICOM friends Smorgasbloggers)

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