— THE SOCIETY OF THE SPECTACLE

Audi City x Chris Cunningham.

Audi have initiated a potentially interesting collaboration with noted videographer/artist/provacteur Chris Cunningham to help launch the ‘Audi City’ project. The project itself sounds quite interesting, and something that fits perfectly with the brand experience of Audi (and it’s message of ‘Vorsprung durch Technik’). Audi City is an ongoing exploration of the relationship between the space and the city. Almost 50% of the Earth’s population now lives in and around urban environments, putting unprecedented pressures on infrastructures and space. The Audi City therefore is an ongoing project/space (in London) to explore solutions and mediations on the tensions between the two. The scope of the project, and the inclusion of collaborators such as Cunningham, brings to mind the more radical work of Archigram. The late 1960’s architecture collective whose radical ideas on space and it’s relationship it’s inhabitants was crucial  in re-fashioning and re-imagining the urban experience in post war Europe & America. One to watch for sure. Check the site out here, while a follow on Twitter could well land you with tickets to see Cunningham’s exhibition for 19th & 20th July.

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