— THE SOCIETY OF THE SPECTACLE

Killian Martin: Altered Route.

This is a beautiful bit of branded content from mb! by Mercedes, which turns out to be the most interesting online magazine you’ve never heard of. Think The Creators Project with less ‘Viceyness’. This film set in an abandoned water slide park somewhere in the Californian desert, stars Skater Killian Martin and is directed by Brett Novak. Utilising some stunning wide shots and some awesome Phantom shots of Martin in action, when combined with the magical Love-esque sounds of Patrick Watson (his website is well worth a perusal while you’re at it), you’ve got something really special on your hands. Great work all round. And from a brand perspective, it certainly might be worth exploring further what Mercedes are doing with this platform.

Well worth a view.

(Via @pelle sjoenell)

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