I Would Run To You.
We all know Nike for it’s punchy, full-bore advertising. From Write the Future to ‘No Excuses’ and the (literally) hundreds of others, everyone has a favourite, where it gets the hairs on the back of your neck up. So it was rather surprising to find this running ad buck the trend so completely. On the one hand, this is a very well executed ‘ad’ (at 2.30, it feels more than a little flabby), on the other this feels so unlike Nike. Sure it has great production values, but the song, the love story, it all feels very out of place in a Nike ad.
But you’ll keep watching. Some of the copy lines are great, and the Forrest Gump-ness of the whole ‘run across America’ thing is nicely captured, and overall, it just sort of makes you smile. Will it fit into the great pantheon on Nike ads? No. Does it fit with a brand that consistently delivers surprising ideas and takes chances? Yes. Judge for yourself.
(P.S – You can watch this IN 3D!)