Make It Count. (By Doing Your Own Thing).
If this is true, then I LOVE this, and I hope that Nike embrace it. Two filmmakers were asked to make a film for Nike (I assume about the FuelBand, but I’m not sure…). Instead, they put that money to getting around the world in the shortest time possible. (Which happened to be 10 days). It looks like alot of fun, and while some of the motivational quotes might not look out of place on a Athena poster, they most certainly have the desired effect, as well as showing how flexible (and therefore; awesome) #makeitcount is as a call to action.