— THE SOCIETY OF THE SPECTACLE

The Invisible Car.

 

Jung Von Matt have really been doing some serious great work the last few years, especially in using to tech to bring their ideas to life. This concept for Mercedes is another example of that quality. To promote the new F-CELL Hydrogen Fuel Cell Technology that make’s a Mercedes emissions ‘invisible’, they did just that. Made the car invisible. The video above shows how effective this idea was as the car toured Germany, creating genuine WOW moments.

Another superb example of how tech can be used to create gorgeous simple stories that amaze. I hope this gains the acclaim it deserves.

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