— THE SOCIETY OF THE SPECTACLE

ENHANCING EXPERIENCES.

One of the most consistently inspiring companies out there is the guys from Northern Sweden, North Kingdom. There year has been punctuated by many excellent projects. From Volvo Cross Country Travels (Which I blogged about last month), to the extensively chronicled ‘Three Dreams Of Black’ project with Google Creative Labs.

That last project provides one the examples in this presentation from Alfredo Aponte. Entitled ‘Enhancing Experiences with Animation’), it shows how animation (not in it’s Pixar/Dreamworks configuration) is one of the most essential elements to any genuinely successful product, project or campaign. The metaphors he draws upon to describe great UX are smart and help demystify and clarify in equal measure. So this presentation works well as both an introduction to the subject and and clear opinion piece for those with a keen interest  in the discipline. Well worth a read.

 

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