— THE SOCIETY OF THE SPECTACLE

RETRO TWISTS.

Creating new spins on retro styles is nothing new. So the question is how do you hold someone’s attention with something they are already familiar with?

Well, in the example of these two videos, the answer is simple. Craft. The first video is a music video for the concert season at Bellavista Social Pub (Jesus, what a name…). Ignoring the lameness of the name, the Jazz theme of the season has led the team to create a supreme re-interpretation of some of Blue Note records most beautiful record covers. The attention to detail is exquisite, and I mean exquisite. Even if you aren’t familiar with the content of the records themselves (although I would highly recommend you check some of these out). You cannot fail to be impressed with the level of homage, as well as the bravery of taking this design/moving image challenge on.

While the classic designs of Blue Note were getting a makeover, there appeared another video that took it’s cues from a lower form of entertainment, but nailed this homage just as brilliantly.

A speculative music video made for Buck 65 by Travis Hopkins, it reinterprets the lyrics of this rapidfire tune into a visual assault of the senses taking it’s cue from the 1960’s/70’s/80’s Exploitation scene. There’s so much pop cultural referencing going on here that really, you just have to watch it. But again, the craft, the dedication and the sheer nuttiness of it makes it really stand out.

Inspiring stuff.

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