— THE SOCIETY OF THE SPECTACLE

MICROSOFT’S HALO.

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A couple of cute ads from CPB promoting their ‘Back to College’ packages of Windows 7 and an xBox. Not the easiest brief I suspect, which makes the use of MasterChief from the Halo series not only a smart strategic thought, but opens up the opportunity for some nice executions see here above. Check ’em out.

(Via Agency Spy)

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