— THE SOCIETY OF THE SPECTACLE

FEAR OF FAILURE.

With graduating classes around the world stepping out into the creative world in the next few months, getting noticed, especially in this rather tumultuous climate, is a tough ask. Yet, the graduates of the Bergh School Of Communication in Stockholm have done just that by asking creative icons to discuss their interpretations of ‘Fear Of Failure’. The resulting webcam videos, from icons such as Wally Olins, Stefan Sagmeister, and Milton Glaser, offer lessons for all creatives beyond just those graduating and as such, are worth taking the time to watch and ingest.

I applaud the Bergh’s students for this. It’s a great idea, because it touches all creatives, their hopes and fears, their maturity and their ambition. To talk so overtly about the fear of failure at what is meant to be your first career achievement (graduating) shows real maturity of thought. And of course, helps promote the school and it’s students far more than the usual ‘look at us, me-me-me’ approach of graduating classes shows.

The consensus seems to be that Milton Glaser’s monologue is the most insightful, (I certainly thought so). Watch and enjoy.

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