— THE SOCIETY OF THE SPECTACLE

THE CANVAS EXPERIMENT.

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Cute little idea here from Converse (and the minds and hands of Perfect Fools). As the guitar is played, a wall of 450 Red/Black All-Star boots react to the sound from the guitar, creating some cool patterns and general niceness. First thing I though of for this would be to see it live in stores (if you could stand the racket), but again, this another smart way of cementing Converse deepening relationship with music, building on the Desire Video from a few months back, as well as the music collaborations with Bernard Sumner and Hot Chip, among others.

Check it out.

(Via PSFK)

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