— THE SOCIETY OF THE SPECTACLE

GOOGLE DOCS DEMO SLAM.

Late last year, I posted the Google Creative Labs initiative ‘Demo Slam‘. I’ll admit I haven’t followed it too closely since, what with seemingly all the other good stuff that eminates from this increasingly important and essential creative hothouses. But while following the Creative Social guys live tweeting the One Show Interactive judging, I clicked on this whuch frnakly, is a whole bundle of incredible awesome from start to finish.

I’m not going to spoil it, as the beauty is in the reveal of the doc itself, but safe to say, this is why Google is such a great place to be at the moment. (The Stats here back it up too). It also re-inforces the value of the Demo-Slam concept. It’s certainly made me come back to it, and maybe pay a bit more attention to it than I did before. Surely that’s one of it’s (many) points?

(Via @Grizzluza)

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