This week marks the start of the now traditional flight of the start-up, interactive and (increasingly) advertising communities flight’s to Austin and the Interactive week of SXSW. No doubt if you keep your twitter feed open through out the next week, you will be deluged by the comments flowing in that will quite probably leave you feeling extremely jealous, and hankering after some Texan hospitality, and the BBQ (This one looks particuarly good)

But, what of us mere mortal’s left in our corner of East London tech paradise? Surely we can compete on some level with the month long ubiquity of of SXSW? (For those that don’t know, there are film and music weeks to complement the Interactive week).  Step forward good friends Albion, with their very London, and very good take on SXSW. NSEW.

NSEW will have the same broad based approach as SXSW. Lots of interesting music (some of supplied by yours truly on launch night this Friday) as well as such luminaries as Hercules And Love Affair, Giles Deacon (in conversation on Saturday) as well as the must attend ‘Not @SXSW’ live link up on Monday. There’s a huge range of stuff going on all across London, so it’s probably worth visiting this website, and taking your pick…

It might be great in Austin, but London hasn’t given up the ghost yet…

Get your tickets for the launch party here!

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