— THE SOCIETY OF THE SPECTACLE

HIPSTAMATICS.

(Hipstamatic taken at The Loft September 2010)

I think we are all familiar with the loveliness on Hipstamatic. So it’s inevitable that the successful blog Hipstamtics has taken the leap into the digital world with it’s first exhibition of Hisptamatic prints at the Orange Dot Gallery in London. 157 of the best photos have been selected to be part of this show. Coming on the back of the rise of Instagram using the same principle of retro filters, but adding the social element to it (Tim @madebymany has a top notch round up here) setting the digital gliteratti ablaze with it’s new level of digital intimacy and ease of use (I’ll admit, I’m hooked). It’s easy to forget about Hipstamatic and the charm that it engendered. But what both apps show yet again is how from these technology can bring us closer to, and attain it’s emotive, craft qualities. (example Nº1 Ben Malbon’s Instagram photo essay is a great story) Hipstamatic, by moving some of it’s best photos into that physical realm, is showing just one more way our digital lives are bleeding into our physical ones. Other than that, I’m sure it will be a great exhibition. Check it out.

(Via Charlie Gower)

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