— THE SOCIETY OF THE SPECTACLE

100 THINGS.

Hello again.

People who have visited this blog in the last month (I do know you’re out there…) Will have noticed it’s been a bit quiet around here. Well, apart from the excesses of Christmas and a general disengagement from all things ‘Internety’ I spent two wonderfully inspiring weeks soaking up the wares of New York City. (Flickr link to come…) It gave me time to think about the year that has been (e.g: shit), and the year that now is (better be immense). In response to my shitty 2010 I didn’t indulge in any of the ‘best of 2010’s’ lists but suiting an outlook gleaned from NYC, looked to the future.

The Guardian got in early with it’s 20 predictions with the next 25 years. Which, while interesting, is so far into the future it borders on the pointless. So, with the a focus firmly on the near present, JWT Intelligence (Out of it’s New York headquarters) have presented their “100 Things to Watch in 2011”. With a number that big, you could be forgiven that this would be a scattergun approach and varied in it’s quality. I’m happy to say that it’s neither. It’s smart, concise and relevant to the very particular challenges and opportunities that face both culture at large and advertising in 2011. It’s worth a read and a bookmark. Let’s see at the end of the year how many of these predictions came true…

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