— THE SOCIETY OF THE SPECTACLE

SNEAKERPEDIA.

A superb idea from Footlocker. (If of course, you ignore Crooked Tongues, Sneaker Freak et al) A community of sneaker heads are being invited to become the Beta team for a new initiative in cataloging and archiving the dense world of Sneakerdom. Sneakerpedia. The video gives you all the deets, what’s really interesting is the search capabilities, getting right into the details that make sneaker fandom a true subculture, while making the platform easier for the masses to engage with the community. It will also be interesting to see if the backing of Footlocker will attract the hardcore sneaker cognoscenti that will power this platform, or repel them. It sure is an interesting experiment. Follow this.

via Made By Many &  Never Get Out Of The Boat

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