— THE SOCIETY OF THE SPECTACLE

SOUND SCULPTURES.

I’m sure many (if not all of us) have seen the fantastic ‘Making Future Magic’ video collaboration between Japanese in London Ad Agency Dentsu and BERG London. (Ironically, I saw David Berg present excitedly at PSFK London, talking about the project in hushed tones, now we can see why). I personally love the Dentsu positioning. It’s brilliantly optimistic, and works as a creative rallying cry that both simple and challenging. So, it’s nice to see the first work post ‘Making Future Magic’ is suitably gorgeous and intelligent. Shot for Canon Pixma Colour Printers, Sound Sculptures sees Dentsu return to it’s interesting collaborations with bio-chemist & Photographer Linden Gledhill. The full story is over at Dentsu itself, (and a behind the scenes Flickr set here) but I must say these are very charming and lovingly crafted. Good work, and I’m looking forward to see more from the Making Future Magic stable.

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