THE ADOBE MUSEUM OF DIGITAL MEDIA.
Goodby, Silevrstein & Partners along with a host of collaborators has just launched this intriguing and ambitious project for Adobe. Their Museum of Digital Media idea is an online space that blurs the boundaries between physical interaction environments and interactive spaces. The ‘Musuem’ itself is a digital piece of architecture, towering 50 storeys high in the real world. It will hold and curate and ever revolving (and growing) collection of digital media experimentation and artistic explorations. The first exhibition launched in the museum is from Tony Oursler, a video artist who has created some frankly bonkers pieces of work within this space, I might not like all of them but I respect the adventurousness of the work…
Overall, I think this is a hugely exciting and strikingly original piece of creative work. It has the potential to work fabulously on a strategic level for Adobe, (reinforcing their preeminent digital position) and is a beautifully sideways approach to a creative brief from the guys at Goodby. The interfaces and inside the museum right, once you go full screen, you really start to lose the sense you are in a browser. More than anything, this obviously is a starting point, as with any museum, the more exhibits there are (it seems the museums content will be curated by a number of different people, as opposed to just a single vision throughout it’s life) the greater the story will become. Great work guys.
Here’s the intro.
and the ‘making of’
(Via Digital Buzz)