— THE SOCIETY OF THE SPECTACLE

CREATIVE SOCIAL.

Some friday inspiration for you from the guys at Creative Social. If you don’t know what it is, then the easiest way to explain it is that it’s a bit like the NBA all star game for the interactive advertising community. Looks like I’ll have to get practising to get into the next one… But I digress, what I found really inspring and I must say, quite jealous about this was the quality of speakers they had at the last one in San Francisco (Pixar heavy with Brad Bird and the composer of the ‘Up’ soundtrack Michael Giacchino) as well as the collegiate atmosphere of these gatherings. An acknowledgement that the work we aspire to create should not only do a job for our clients (otherewise we’d all be out of jobs pronto), but as much be aspire to be a part of culture, not a leech, as well that a spirit of entrepeneuralism and vision will go a long way. That spirit of thinking was captured in the most recent Creative Social blogpost, from Saatchi NY Interactive CD James Cooper, (Worth a follow on Twitter @koopstakov) with his concept of Zero Waste Creativity. An embryonic idea that seeks to eliminate waste in the creative process by actually structuring the brief, setting clear goals and effectively putting in real hard work at the front end, to minimise the waste at the back end. Have a read (and the excellent Edward Booches comments over at PSFK), but it stands that Creative Social is a place where these ideas are given center stage, and as such should be treasured even by those outside the small gatherings themselves.

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