— THE SOCIETY OF THE SPECTACLE

5 FROM 86.

I found this fantastic talk from Michael Bierut of Pentagram, recently speaking at the 99% conference in New York. He talks extremely engagingly about the 5 ‘secrets’ he’s gleaned from the 86 notebooks he has compiled since 1982. Apart from a lovely insight into the designers’ thought process (as well as an interesting take on how he sees himself as a creative) he shows how the simplest of design ideas can translate across numerous executions, as well as transcend their original constraints (especially the final example). It’s an inspiring, and breezy 19 minutes. Take a look.

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