Wrangler has returned to the high fashion fray with a sequel to the Ryan McGinley shot ‘We Are Animals’ from 2008. The last one was well received, winning at Cannes, and certainly helped give some element of credibility to a brand that had been bumping along without a clear direction for some time. This campaign however, is a real winner, beautifully art directed and shot by Jeff Burton, this campaign keeps the the dark brooding theme with stabbing shots of colour that lend a severe edge to the clothes. This stark campaign comes on the back of Wrangler’s relaunch of it’s Blue Bell label. Blue Bell, like Levi’s Vintage Clothing and Levi’s RED, takes classic pieces and cuts from Wrangler’s immense archive and gives them a contemporary release. The website is the real brilliant bit of comms here, I wont spoil it, but it’s one of the best interactive experiences I’ve come across in a while. The shirts as ever are beautiful and certainly worth a look. Certainly of the ‘big three’ Jeans brands, (Levis’ Lee & Wrangler) Wrangler seems to be doing the most interesting stuff. Check out the Blue Bell video and the rest of the ‘We Are Animals’ campaign after the jump.
Blue Bell A/W 10
(source Fubiz.com – check it out, they are awesome)