MORE IS LESS.
Another nice bit of Crowdsourcing, (Thanks It’s Nice That for this one) this time to produce a video, similar to the Sour video seen last September. Comissioned for the group C-Mon & Kypski This one uses photos taken of users posing in the same way to the members of the band. Apart from the fact it’s a nice way to generate play (and buzz) for your single, it shows how easy it can be to get people engaged in your content by giving them a little bit to play with. Interestingly, the director, Roel Wouters is using Crowdflower to help facilitate the process. Keep up to date with progress here.