Campaign broke the new global Diesel ad campaign from one of my faves Anomaly. It’s a rather new and refreshing take on the what was becoming a tired old formula. Be stupid celebrates the spirit of stupidity, stupid has the balls to do stuff the sensible wouldn’t. It’s a nice idea that (in the film) re-positions Diesel (and founder Renzo Russo) as a stupid guy who followed his gut, while I wouldn’t be running round to the nearest Diesel store to snap up a pair of faded bootcuts, it’s a good idea executed really well, especially the copy. Check out the full set of ads and film after the jump.
UPDATE: Check the (very familiar…) website and video. Sweet stuff.