— THE SOCIETY OF THE SPECTACLE

BE STUPID.

Campaign broke the new global Diesel ad campaign from one of my faves Anomaly. It’s a rather new and refreshing take on the what was becoming a tired old formula. Be stupid celebrates the spirit of stupidity, stupid has the balls to do stuff the sensible wouldn’t. It’s a nice idea that (in the film) re-positions Diesel (and founder Renzo Russo) as a stupid guy who followed his gut, while I wouldn’t be running round to the nearest Diesel store to snap up a pair of faded bootcuts, it’s a good idea executed really well, especially the copy. Check out the full set of ads and film after the jump.

UPDATE: Check the (very familiar…) website and video. Sweet stuff.

2 comments
  1. Se un estúpido. « Soy un curioso says: January 15, 201012:32 AM

    […] Vía […]

  2. vanessa says: June 30, 20126:30 AM

    The brand Diesel is one of the best in a great number of ad campaigns. I like its individual and truly unique approach to advertising. It is perfect and unforgettable! Also these brand creates brilliant products. Most of all I like laconic and rigorous designer sunglasses.

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