— THE SOCIETY OF THE SPECTACLE

RORY SUTHERLAND @ TED.

This is a very sparky and enjoyable talk from Ogilvy UK Group Vice-Chairman Rory Sutherland ‘Lessons Of An Ad-man’, namely, how advertising adds value to a product by changing it’s perception. Some lovely insights and anecdotes. With very similar overtones to one of the best books i read this year. Nudge. Check (both of them) out.

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