CPB, CROWDSOURCING AND SOUR.
Images taken from the ‘coversourcing’ tag on flickr.
It seems the crowdsourcing debate is as fiery as ever. This time sparked by the inevitable controversy that CP+B (Crispin Porter Bogusky for those that don’t know) have generated by using Crowdspring for a logo for the a new motorcycle project. (Fast company has a good post about it here) Their own website has been used against them by designers outraged by the elevation of spec work from such a large (and extremely well respected) agency. The main problem that I have with CP&B’s approach is with the financial reward that they have given to the project, $1000 dollars is an extremely small amount for what is obviously going to be a high profile assignment and the fact that they have experimented with this with a brand new company, probably keenly aware of getting good press, not a deluge of irate designers by proxy of CP&B. However, I respect the willingness to experiment. But it did get me thinking about what was good crowdsourcing.
One of the best examples out there that has helped my thoughts on why it’s a good thing is this stunning and beautiful video for the musician Sour and his song (Hibi no neiro). It’s a very simple premise, but is a triumph of co-creation and collective action. It brings out all the good parts of crowdsourcing and it holds a small sliver of the possibilities in because it inspires the best out of people, both the participants and the viewer. You just can’t help smiling!
If you want more info on the debates around crowdsourcing, then there is probably no better place to start than here.