— THE SOCIETY OF THE SPECTACLE

GOOD BRANDS LIST.

PSFK good brand report purple list

As a response to Superbrands – that ever bizarre and now seemingly decrepit brand guide, the good people at PSFK, with help of the members (guess who…)  of the purple list helped compile a more rounded and dare I say modern approach to assessing brands in 2009… Centering as much on the cachet of the brands as much as their willingness to innovate and push themselves into new and exciting areas, the list feels more complete, less subjective and there fore more valuable with it’s insights in how these brand succeed. If ever we need forward thinking brands that are adaptable, it’s now. It’s a great piece of work so take a gander…

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