— THE SOCIETY OF THE SPECTACLE

WHERE WILL AMAZING HAPPEN?

Over the last couple of years, the NBA has done a fantastic job of advertising and building the reputation of the league.

In no small part to a very powerful strapline ‘Where amazing happens’ (and of course, a remarkable group of players coming together at the same time). The advertising of the playoffs shows off the game perfectly, interestingly coming from two very different angles. The personal side of victory (there can only be one) and the most recent efforts “Where will Amazing Happen?” both dig into the past (and therefore the present) in a very imaginative, unconventional but passionate way.  Take a look. Here’s the LA/Portland match-up from 2000, for the “Where Will Amazing Happen” and then two more from the “There Can Only Be One” spots for the 2008 playoffs. Exceptional work.

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