Found this great site via Agency Spy, who posted up this fantastic Blackberry Ad. I love the simple idea, and shows that Blackberry has some balls to fight the onslaught of the iPhone. I’ve not been convinced by the effectiveness of their communication, it’s so bland, you just know it was death by committee. It ends up coming across like those horrible ads you see during the World Cup or the Olympics, but with 10 times more complexity. What should be a great time saving all-in-one device becomes a frigging rubiks cube of unfathomable clichés… Lets hope this (banned) ad points the way. A little bit more ‘bite’.
While on the website (which I highly recommend) I caught this little ditty from Heineken – the walk in fridge… It’s a slow burner but I’m totally in awe to how they did this. Kudos.